Media Buying Specialist
Remote
middle
12 days ago
full-time
- Launch, manage and scale campaigns across TrafficJunky, TrafficStars, ExoClick, PropellerAds and similar ad networks
- Develop and execute media buying strategies for iGaming products
- Manage budgets, bidding strategies and targeting to maximize ROAS and LTV
- Test and optimize creatives, landing pages, placements and funnels
- Analyze campaign performance and identify opportunities for growth
- Track key performance indicators including CPA, ROAS, LTV, CTR and conversions
- Build and maintain relationships with ad network and media platform representatives
- Develop placements on major local media platforms for both brand awareness and performance
- Work closely with Product and Creative teams to adapt campaigns to different traffic sources
- Monitor competitors and new trends in iGaming media buying
- Build transparent reporting and establish performance benchmarks for new traffic sources.
- 3+ years of hands-on Media Buying experience in iGaming
- Strong practical experience with ad networks, especially TrafficJunky, TrafficStars, ExoClick, PropellerAds or similar
- Understanding of sports betting / gambling products, their monetization and acquisition funnels
- Experience managing paid traffic budgets and optimizing campaigns based on performance data
- Strong analytical and testing mindset
- Ability to work independently and take ownership of a traffic channel
- Good communication skills and ability to work with Product, Creative and Marketing teams.
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