Head of Retention (LATAM)

Responsibilities

• Develop Retention Strategy: create and implement user retention strategies, reduce churn, and control key metrics.
• Work with Customer Segments: analyze user behavior, segment the database, identify growth points, and make data-driven decisions.
• Optimize CRM and Communication: build and optimize omnichannel communications, optimize trigger and lifecycle campaigns, personalize customer segments.
• Work with Loyalty System: develop and enhance loyalty programs and bonus mechanics focused on retention.
• Team Strategy: build and manage a team, set tasks, and monitor effectiveness.

Requirements

• Experience as Head/Lead of Retention in iGaming.
• Proven results and case studies (numbers, metrics are crucial).
• Deep understanding of retention mechanics and loyalty systems.
• Experience working in the LATAM market.
• Spanish B2/C1 is a significant plus.

Conditions

• 100% remote, full-time.
• Competitive salary.
• Freedom of decision-making.
• Career growth and development.
• Comfortable atmosphere, strong team.